Celebrity endorsements for skincare, hair care, and cosmetic companies have grown in popularity despite concerns about overexposure. Celebrities are now launching their beauty businesses and collaborating closely with seasoned business executives and management teams. Regardless of endorsement, several of these businesses offer easily available, superior skincare, hair care, and beauty products. Celebrities that support certain products are well-known, like Rihanna, who is well-known for her expertise with lip gloss. The beauty business has seen a substantial change as a result of this trend.
Rare Beauty
In addition to her popularity for her Hulu programme, mental health activism, and sporadic tabloid turmoil, singer and actress Selena Gomez is becoming more well-known for her pigmented cosmetic products. Gomez launched Rare Beauty in 2019, a line of premium blushes and lip oils. With a score of 8.97 out of 10, the brand emphasises the value of self-acceptance and mental wellness. Gomez initiated Rare Beauty to question conventional notions of beauty, and she recently became the most followed woman on Instagram. The Always an Optimist 4-in-1 Prime & Set Mist is the brand’s standout product; makeup artist Alessandro joked that it’s produced with Brujeria or witchcraft.
Visit Now: https://www.rarebeauty.com/
Fenty Beauty
Established in 2017, Fenty Beauty by Rihanna is a cosmetics line with products for all skin tones. The brand has had substantial growth in recent years, as evidenced by its annual revenue of $582,833,321.37 and an overall score of 9.76/10. Fenty Beauty now carries Fenty Skin Start’rs in addition to 40 foundation hues, including 50 for Black skin. Although the brand has a perfume, Rihanna promises her followers that they never use more than 1% synthetic fragrance. Recently, Rihanna and Louis Vuitton’s master perfumer, Jacques Cavallier Belletrud, worked together to develop the first Fenty Beauty perfume, which sold out in less than a day.
Visit Now: https://fentybeauty.com/
Haus Labs
Famed for her bold and avant-garde style, Lady Gaga just launched Haus Labs, a cosmetics brand. The Triclone Skintech Medium Coverage Foundation, which is one of the best-performing foundations to date and is available in over 51 hues, is among the items that the firm sells. Lady Gaga and Amazon collaborated to introduce Haus Laboratories in 2019. The line of multifunctional goods includes the Glam Attack Liquid Shimmer Powder, which doubles as a highlighter and lip gloss. Additionally, the firm sells wing tips and face-mask stickers for simple yet detailed eyes.
Visit Now: https://www.hauslabs.com/
Flower Beauty
To offer healthy, low-maintenance beauty solutions, Drew Barrymore established the cosmetics company Flower Beauty in 2012. The cruelty-free goods, including the Spotlight Liquid Highlighter, have a blendable shine and cost less than $20. Barrymore was a pioneer in the realm of celebrity beauty bingo, and her Lash Warrior Mascara, with a curved spoolie and a bendy plastic brush for effortless lash curling, is a truly exceptional product. The brand is well-known for its cruelty-free philosophy and reasonable costs, which makes it a well-liked alternative for anyone looking for healthy beauty products.
Visit Now: https://www.flowerbeauty.com/
Kylie Cosmetics
Established in 2014 by Kylie Jenner, Kylie Cosmetics has amassed a following thanks to its lip products and surprising partnerships, including the Batman x Kylie line. Forbes named Jenner the “youngest self-made billionaire ever” as a result of the firm. The blush, a favourite among makeup artists, is the real standout item in the collection. Strategist writer Rio Viera-Newton commends the blush for its seamless blend and natural glow, while makeup expert Shayna Goldberg suggests it. Macy’s introduced the Batman x Kylie limited-edition line last year. To enhance its image of beauty, the company has also partnered with other companies, such as Macy’s.
Visit Now: https://kyliecosmetics.com/
R.E.M. Beauty
Not to be confused with Ariana Grande’s perfumes, of which there are many (the internet has deemed her Cloud a dupe for Maison Francis Kurkdjian’s Baccarat Rouge 540), the singer’s R.E.M. Beauty made its way into the world this month. The first drop primarily focuses on the eyes: “Our main gateways to our dreams, our emotions, our everything,” Grande told Allure. The line includes plumping lip glosses, matte lipsticks, and highlighters. Everything is priced between $15 and $24.
Visit Now: https://rembeauty.com/
About Face
With over 40 items, including a variety of lip glosses, highlighters, powders, eye paints, eye pencils and liquid lipsticks in eye-catching hues like neon green and aqua, Halsey’s About Face cosmetics brand debuted in the first week of 2021. Since then, it has expanded to include glitter eye paints and mermaid green and magenta coloured eyebrow gels, which are adored for their smoothness and brightness. A little cosmetic bag costs $12, while a Christmas package of Halsey’s favourites costs $80.
Visit Now: https://aboutface.com/
JLo Beauty
In 2020, Jennifer Lopez launched JLo Beauty, specialising in products for her skin and utilising olive oil—a family secret. Products in the collection include That Blockbuster Cream With Hyaluronic Acid, a greasy cream for dry skin, and That JLo Glow Serum, a lightweight, fragrance-free serum. The queue was prompted by the olive oil that Lopez’s family used to stay hydrated. The line’s products are commended for being non-greasy and effective.
Visit Now: https://jlobeauty.com/
Victoria Beckham Beauty
Launched at London Fashion Week in 2019, Victoria Beckham’s skincare and cosmetics range is a clean and cruelty-free beauty movement. A famous moisturiser regarded as the key to “rich person” skin was produced by scientist Augustinus Bader, whose work is featured in the “digital first” collection, which also includes velvety lipsticks, eye shadows filled with crystals, and high-performance skin care products. Employees at Cut have stated that their skin feels like cashmere and their faces feel soft all day thanks to the VB x AB Cell Rejuvenating Priming Moisturiser.
Visit Now: https://victoriabeckhambeauty.com/
Treslúce Beauty
Former CoverGirl Becky G, a singer and actress, created Treslúce Beauty, a beauty brand influenced by her grandmother’s and mother’s eye shadow experimentation. Tequila from Jalisco, Mexico is mixed with blue agave in the $30 “I Am” Shadow Palette, giving the shadows a smoother, butterier, and more moisturising finish. Her grandparents’ native area is where the line originated.
Visit Now: https://treslucebeauty.com/
Conclusion
Stars are starting their own beauty companies and working with CEOs to provide high-quality skincare, hair care, and cosmetics. Affordable, high-quality skincare, hair care, and beauty products that promote self-acceptance and mental wellness are available from brands like Victoria Beckham’s skincare and cosmetics line, Jennifer Lopez’s JLo Beauty, Lady Gaga’s Haus Labs, Selena Gomez’s Rare Beauty, Rihanna’s Fenty Beauty, Halsey’s About Face, Kylie Cosmetics’ R.E.M. Beauty, and Treslúce Beauty. Other companies are Treslúce Beauty, Jennifer Lopez’s JLo Beauty, Halsey’s About Face, Victoria Beckham’s skincare and makeup line, and Kylie Cosmetics.
