By introducing their Beauty Brands of skincare products and grooming products, male superstars like Brad Pitt and Harry Styles are revolutionising the beauty sector. This movement emphasises inclusiveness and well-being while challenging conventional gender conventions and prejudices. Male celebrities who have made creative items for individuals of both genders include Rihanna, Kylie Jenner, and Selena Gomez.
Among the eight male-celebrity-endorsed beauty businesses now on the market are Harry Styles’ clean living brand and Brad Pitt’s skincare line Le Domaine. These celebrities are offering cutting-edge goods for individuals of all genders, breaking down barriers to established gender conventions and prejudices, and making major contributions to the beauty business.
Pleasing
In 2021, Harry Styles introduced Pleasing, a Beauty Brand that included face, lip, and nail serums as well as eye and lip serums. Since then, the company has grown to include skincare, cosmetics, and unisex clothing. A limited-edition makeup kit with a diverse palette was created by Pleasing in partnership with fashion designer Marco Ribeiro. Since the launch, Styles’ net worth has grown by $20 million, to reach $120 million as of right now.
Pleasing is a cruelty-free and vegan company with a wide range of goods to suit every need. On November 29, an illuminating serum, a matte lip oil pen and two-in-one eye gel, and a four-colour nail polish set will all be released. Since the debut, Styles’ net worth has grown by $20 million.
Visit Now: https://pleasing.com/
UN/DN Laqr
Robotic Weapon In 2021, Kelly—also going as Colson Baker—launched UN/DN Laqr, a cruelty-free and vegan nail polish line. Inspired by women, the company wants to make customers pay attention to the little things when getting ready. UN/DN LAQR, which debuted on December 2, offers a distinct selection of neutrals, pastels, pop colours, and specialised top coats. The ten hues—which include Nothing (Matte)rs Top Coat, Slippery When Wet (Light Pink), Writer’s Block (Grey), and Sandstorm (Tan)—are meant to stand out and convey the unexpected.
Visit Now: https://undnlaqr.com/
Humanrace
In 2020, Pharrell Williams, the new head of menswear for Louis Vuitton, introduced his skincare line, Humanrace. The business, which was created in collaboration with NYC dermatologist Dr Elena Jones, sells items like Williams’ $110 three-step facial kit, which is well-liked by Gen Z users on TikTok. In addition, Humanrace distributes body care products, footwear, apparel, sunscreen, and pottery.
The skincare, body care, and home goods line is inspired by Williams’ wellness quest. The set of three products consists of two exfoliators for removing dead skin cells and a cleanser, exfoliator, and moisturiser that should be used in the morning and evening. The Cut’s beauty director Kathleen Hou commends Humanrace’s simplicity, saying it leaves skin looking hydrated and healthy.
Visit Now: https://www.humanrace.com/
Twentynine Palms
Oscar-winning actor Jared Leto, who adores Joshua Tree National Park, has created an opulent cosmetics brand called Twentynine Palms. Products in the cruelty-free and vegan collection, which includes the Mesquite Springs serum, Santa Ana Salve face moisturiser, and Mesa Mystic facial exfoliating solution, are made with botanical components found in the Mojave desert. Along with nourishing hand cream, shampoo, conditioner, and body and hand washes, the collection features aroma profiles that include eucalyptus, rosemary, mint, and sage.
Visit Now: https://twentyninepalms.com/
Loved01
Taylor Swift, the Grammy Award winner, has introduced LovedOne, a unisex skincare and body care line designed for skin types high in melanin. Products from the company, such as face wash, moisturiser, scrub, mist, oil, and shaving cream, have been recommended by dermatologists. The brand’s low cost—it costs less than $15—has increased its appeal because of the income disparity.
To address the needs of skin that is high in melanin, Loved01, which debuted in February, provides a variety of products, such as cleaning wipes, a cleansing bar, face and body oil, and a toning mist. The complete collection may be bought at loved01.com, participating Walmart stores, and CVS pharmacies around the country.
Visit Now: https://loved01.com/
S’Able Labs
In 2022, British hottie Idris Elba and his spouse Sabrina established S’Able Labs, a skincare line. The cleanser, toner, and moisturiser in the gender-neutral skincare range are made with ingredients from Africa, such as basil leaves and baobab tree extract. With an annual minimum payment of $18,000, the company commits to giving the Farm Africa group 5% of the earnings from the sales of its products.
Visit Now: https://sablelabs.co/
Le Domaine
Le Domaine, the skincare line owned by Brad Pitt, has drawn criticism for its inflated prices and fake goods. The brand’s four primary products—the Serum, the Cream, the Cleansing Emulsion, and the Fluid Cream—are intended to be genderless when it launches in 2022. Inspired by wine and the anti-oxidant qualities of grapes, the brand aims to protect the environment and enhance well-being. Working with the Perrin family’s vintners, Le Domaine was developed using Chateau Miraval’s produce. The firm uses only waste-free products in an attempt to “imitate the organic cycles of nature”.
Visit Now: https://us.beau-domaine.com/
Good Weird
Model and Gossip Girl star Evan Mock has backed Good Weird, a new gender-neutral cosmetics line. The company sells skincare and beauty multifunctional items including under eye gel, moisture sticks, and bronzer. As the creative director of the company, Mock recounts his experiences and highlights the importance of being fearless and defying convention. The brand’s website offers the goods for purchase.
Visit Now: https://goodweird.com/
Barker Wellness
Renowned musician Travis Barker has introduced an empowerment-focused skincare brand infused with cannabis. The high-end brand offers organic candies, bath soaks, cleansers, moisturisers, and serums. Barker wants to de-stigmatize marijuana and show off its advantages for both physical and mental well-being.
He and Kourtney Kardashian formally started their own CBD health company in February 2021. Barker, who may have been affected by a 2008 plane crash, learned about the advantages of CBD in 2019 for sleep, anxiety, and chronic pain brought on by trigeminal neuralgia. The range consists of pain cream, single-use snap packages, and tinctures.
Visit Now: https://www.barkerwellness.com/
JVN
Jonathan Van Ness, star of Queer Eye, made his debut in the beauty industry with JVN, a hair care brand whose products contain hemisqualane. The component, which is derived from sugarcane through a bio-fermentation method, is claimed to permeate the hair shaft and gradually strengthen, lessen frizz, and lessen hair damage. Shampoo and conditioner cost $18 while a pre-wash scalp oil costs $28.
Visit Now: https://jvnhair.com/
Golf le Fleur
Golf le Fleur, Tyler, the Creator’s newest fashion label, sells upscale clothing, accessories, shoes, and cosmetics. The firm offers a rose-musk scent called the French Waltz as well as a nail polish set ($55) featuring Geneva Blue, Georgia Peach, and Glitter. To prevent selling out, the rapper wants to expand the product so that everyone can buy the polish or scent. To appeal to everybody, the brand is not restricted to any particular demographic.
Visit Now: https://golflefleur.com/
Conclusion
Brad Pitt and Harry Styles, two male superstars, are redefining the beauty business by bringing skincare and grooming products to the market that are suitable for both genders. With their cutting-edge products, these firms hope to dismantle gender norms and biases and cater to people of all genders.
Some of the songs that come to mind include Pleasing by Harry Styles, UN/DN Laqr by Machine Gun Kelly, Humanrace by Pharrell Williams, Twentynine Palms by Jared Leto, LovedOne by Taylor Swift, S’Able Labs by Idris Elba, Le Domaine by Brad Pitt, and JVN by Jonathan Van Ness. These companies want to challenge gender norms and encourage diversity in the beauty business.
